Toyota SUVs and crossovers are at the top of the wishlist for many families, and for good reason. In 2023, the RAV4 was the best-selling SUV in the United States, with more than 430,000 drivers signing on the dotted line. The Highlander is another favorite, taking home the U.S. News “Best Hybrid SUV for Families” award in 2024. How do the Toyota Highlander and the RAV4 compare head-to-head? 

First Look at the Toyota Highlander Vs. the RAV4

The Toyota Highlander is a midsize crossover SUV with three rows, ample comfort, and loads of safety. It takes all the features parents love about minivans and puts them into a more adventurous package. It’s suburban American on wheels, in a good way.

The RAV4 is a compact crossover with an off-road heart and a fun-loving soul. It has optional all-wheel drive, plenty of cargo space, and seating for five. Newer RAV4s don’t have the legendary torque of classic TRD Off-Road trims, but they still offer great power and clearance. 

How Does the Highlander Stack Up Against the RAV4 in Size?

The specs for the Toyota Highlander and the RAV4 depend on the model year and trim. The 2024 RAV4 has a wheelbase of 105.9 inches, a total length of 180.9 inches, and a total cargo volume of 70 cubic feet behind the front row.

The Highlander’s wheelbase is 112.2 inches and the total length is 195 inches. Available cargo space behind the front row is 84 cubic feet, but that drops to just 16 cubic feet behind the third row.

What do these numbers mean? Put simply, the RAV4 has a smaller profile and tighter turning radius. The Highlander has more cargo space, in theory, but only if you fold down the seats.

Are the Toyota RAV4 and the Highlander Reliable?

We gave the RAV4 four out of five stars in reliability, which is exceptional for compact SUVs and crossovers in general. It beats many mid-size competitors, including the Honda Pilot and Kia Sportage.

The Highlander also has four stars. Even better, its annual average repair costs are below $500. For comparison, the Ford Explorer costs owners $730 a year for maintenance and repairs on average.

Toyota Highlander Pros

What makes the Highlander better than the Rav4?

The Toyota Highlander boasts many positive features.

Smooth Ride

The Highlander offers a supremely comfortable ride, even on bumpy roads. Its high-quality suspension system provides a smooth driving experience whether you’re cruising through the city or exploring the countryside.

Safety Features

Toyota gave the Highlander a wide array of advanced safety features, so it’s not surprising the 2024 model scored a perfect five stars from the National Highway Traffic Safety Administration. Driver-assist technologies such as lane departure alerts, automated emergency braking with pedestrian detection, automatic high beams, and blind-spot monitoring all come standard, reducing the risk of collisions and enhancing your family’s safety.

Spacious Interior

Three rows of seats offer plenty of room. Whether you carpool or have a larger family, seven ample seats are waiting.

Towing Capacity

The Toyota Highlander’s towing capacity is outstanding for its size. It can tow up to 5,000 pounds, perfect for boats, trailers, and other equipment. 

Powerful Engine

Older Highlanders offer a V6 engine, while newer models sport a turbocharged 2.4-liter four-cylinder engine that delivers 265 horsepower. The Highlander Hybrid offers a 243-hp four-cylinder with excellent fuel efficiency.

Better Visibility

Visibility is a key factor in safe driving. With elevated seating and large windows, you can see easily in all directions to merge, park, or maneuver through the city.

Toyota Highlander Cons

There are some disadvantages to owning a Toyota Highlander instead of a RAV4.

Limited Off-Road Capability

The Highlander isn’t made for rugged terrain. It does have an all-wheel-drive system, which works well on paved roads and gravel, but don’t expect miracles in mud, on steep inclines, or in deep snow.

Handling

The Highlander’s ride is smooth, but it’s not as agile as the RAV4. The SUV’s larger size makes it more difficult to maneuver in heavy traffic or around narrow streets.

Features

Many families find the Highlander’s added tech and safety features a worthwhile investment. That said, more features also mean a higher price tag. Budget-conscious buyers may opt for the RAV4 instead.


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Toyota RAV4 Pros

What makes the Rav4 better than the Highlander?

Now it’s time to take a look at the RAV4’s best features.

Fuel Efficiency

The RAV4’s fuel efficiency is better than the Highlander’s (21/29 mpg), hitting 35 mpg on the highway. The RAV4 Hybrid does even better, rivaling some sedans.

Cargo Space

When comparing the Toyota Highlander vs. RAV4, cargo space is a big win for the RAV4. The RAV4’s rear seats fold down, offering even more space for groceries, sports gear, bikes, coolers, and vacation accessories. A wide-opening door makes loading and unloading a breeze.

Compact Size

Another advantage of the RAV4 is its compact profile. This makes it more maneuverable and easier to park. Videos show the RAV4 sliding effortlessly into parallel parking spots, something the Highlander can’t do.

Off-Road Capabilities

While you may not have expected it, some RAV4 trims are surprisingly capable of off-roading. Adventure lovers can invest in optional all-wheel drive for navigating rocky obstacles, shallow streams, or muddy trails.

Value

The RAV4 is affordable, attractive, and well-designed. It’s stylish but also accessible. Families on a budget don’t have to compromise on comfort, quality, or reliability with a RAV4.

Low Maintenance Costs

Both the Toyota Highlander and RAV4 have relatively low ownership costs. This means you spend less on replacement parts, oil changes, and other routine maintenance costs.

RAV4 Cons

The RAV4 has many excellent features but also a few cons compared to the Toyota Highlander.

Road Noise

One difference between the RAV4 and the Highlander is that the Rav4 is louder on the highway than other cars, which contrasts with the Highlander’s peaceful hum. This isn’t a dealbreaker for everyone, but some drivers expect a silent ride.

Low Towing Capacity

This model only offers a towing capacity of 1,500 pounds. That’s enough for a jet ski or small camper, but not much else. The Highlander is a better choice for frequent towing.

Seating

The RAV4 can only accommodate five passengers. This is enough space for smaller families, but if you need to carpool for work, take kids to soccer practice, or go on road trips with a larger family (and pets), the RAV4 may not cut it. The Highlander provides more space and comfort for passengers, plus room for luggage and groceries.

Interior Quality

The interior of the RAV4 is comfortable but leans more toward function than luxury. Its synthetic surfaces and fabrics are easy to maintain but not as sophisticated as some drivers prefer. For more premium finishes (and a higher price tag), you may want to consider the Highlander.

The Final Battle: Toyota Highlander Vs. RAV4

There’s no right or wrong when choosing between the Highlander and the RAV4. Both are popular and dependable vehicles with a reputation for reliability. Which one you choose ultimately depends on your personal preferences and your family’s needs.

Looking for nicer finishes, more room, and solid towing capacity? Go with the Highlander. For a more agile, fuel-efficient, and budget-friendly car, the RAV4 is a fantastic option.

High-Quality Vehicle Protection Plans for Toyota Highlanders and RAV4s

Either the Toyota Highlander or the RAV4 can last your family a long time with proper care. Protect your investment with a quality vehicle protection plan. At autopom!, we can help you find the right fit for your needs. Check out a wide range of vehicle protection plans for Toyota SUVs today.

About the Author: Mike Jones

Mike Jones, founder of autopom!, is committed to making vehicle protection straightforward and fair. His team prioritizes education, transparent coverage options, and providing exceptional customer service after the sale so vehicle owners can worry less and drive more - with confidence.