Privacy Policy

Last Updated:

12/21/2025: Rewrite of Privacy Policy

07/13/2026: Section 5 – Added statement that SMS opt-in data and mobile numbers are not shared with 3rd parties or affiliates.  Added a carve-out that text messaging opt-in data and consent are excluded from sharing with advertising and marketing service providers.

Steele & Jones, LLC d/b/a autopom! and autopom! Insurance Services LLC (“autopom!,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our websites, including autopom.com and go.autopom.com, request a quote, or otherwise interact with us.

1. Information We Collect

We may collect the following categories of personal information:

a. Information You Provide Directly

  • Name

  • Email address

  • Phone number

  • State or ZIP code

  • Vehicle information (such as year, make, model, mileage, and VIN when provided)

  • Any information you submit through forms, chat, or communications with us

b. Information Collected Automatically

When you visit our websites, we automatically collect certain information, including:

  • IP address

  • Browser type and device information

  • Pages visited and time spent on pages

  • Scroll depth, button clicks, and other engagement metrics

  • Referring URLs

This information helps us understand how users interact with our site and improve performance, usability, and conversion effectiveness.

2. Cookies, Tracking, and Similar Technologies

We use cookies and similar technologies to operate our website, analyze performance, and understand user engagement.

Types of Cookies and Technologies We Use

  • Essential cookies – Required for site functionality and security

  • Analytics cookies – Help us understand traffic, page performance, and engagement (e.g., time on page, scroll depth, clicks)

  • Functional technologies – Support form submissions, session continuity, and user experience

We do not use cookies to sell personal information.

Your Choices

Most web browsers allow you to control cookies through their settings. You can choose to disable or limit cookies, but doing so may affect site functionality.

3. How We Use Your Information

We use personal information to:

  • Provide vehicle service contract quotes, policies, and related information

  • Respond to inquiries and customer service requests

  • Contact you by phone, text message, or email only on behalf of autopom!

  • Improve our websites, forms, and user experience

  • Monitor and prevent fraud or misuse

  • Comply with legal and regulatory obligations

4. Communications, Consent, and AI-Assisted Calls

If you submit your information through our website, based on your consent, you may be contacted by autopom! via phone, text message, or email regarding vehicle service contracts.

In some cases, we use AI-assisted systems and large language models (LLMs) to:

  • Answer inbound calls

  • Screen or route calls

  • Assist with customer service interactions

These tools are used to support operational efficiency and customer experience. Human agents may review or participate in communications as needed.

5. Third-Party Service Providers

We may share personal information with trusted service providers that help us operate our business, including:

  • Analytics and website performance providers

  • Customer relationship and lead management platforms

  • ActiveProspect TrustedForm and LeadConduit, used for lead validation, compliance, and routing

  • Advertising and marketing service providers, where permitted by law.  Text messaging opt-in data and consent are excluded from that sharing.

These providers are authorized to use personal information only as necessary to perform services on our behalf and are contractually required to safeguard it.  SMS Opt-in data and mobile numbers are not shared with third parties or affiliates for marketing purposes.

We do not sell personal information.

6. Lead Validation and Compliance (ActiveProspect)

We use ActiveProspect LeadConduit and TrustForm to:

  • Document and verify consumer consent

  • Validate lead data

  • Maintain compliance records related to lead submissions

Consent submissions may be recorded and retained for compliance and auditing purposes.

7. Data Retention

We retain personal information only as long as reasonably necessary to:

  • Provide requested services

  • Meet legal, regulatory, and compliance requirements

  • Resolve disputes and enforce agreements

Retention periods vary depending on the nature of the information and applicable obligations.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure. However, no method of transmission or storage is completely secure.

9. Your Privacy Rights (U.S. Residents)

Depending on your state of residence, you may have rights under applicable privacy laws, including:

  • The right to know what personal information we collect and use

  • The right to request deletion of certain personal information

  • The right to correct inaccurate personal information

  • The right to opt out of certain types of data sharing (if applicable)

  • The right not to be discriminated against for exercising privacy rights

To exercise these rights, contact us using the information below.

10. Children’s Privacy

Our websites and services are not directed to children under 13, and we do not knowingly collect personal information from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. Material changes will be posted prominently on our website.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at:

Steele & Jones, LLC d/b/a autopom!
autopom! Insurance Services LLC
📍 23591 El Toro Rd. #229
Lake Forest, CA 92630

support@autopom.com
📞 800-724-8141

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